Images of refreshing beverages, both alcoholic and otherwise are used for purposes as diverse as major ads and invitations to small parties. The virtues of drinking eight glasses of water daily may have come under scrutiny recently but no one argues with the importance of water and other healthy liquids in a sane diet. Images of fit individuals taking in a daily allotment of fluids are used in promotions for dietary supplements, health clubs, juices and bottled water as well as for editorial pieces... continue reading
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Truth in advertising requires ads to present the benefits and qualities of their products in an honest fashion. Of course, advertising has a very loose relationship to reality especially in the manner in which women are pictured. Advertisers recognize that women are responsible solely or as important decision makers on most family purchases as well as being big spenders on furniture, clothing and travel. The image of a strong and confident woman has replaced the white haired CEO type as a spokesperson... continue reading
Much is being made in the current U.S. presidential race about ads and emails that disparage the candidates with the use of innuendo and false accusations. The polls show that most Americans are opposed to such ads.In general, negative claims or images are not effective in any kind of advertising. However, sometimes showing certain social and personal ills is called for: health care facilities and pharmaceutical companies use illustrations of depression to educate and promote their products and... continue reading
In Chicago a popular European coffee and pastry shop has banned classic baby prams – the type of baby carrier that plows down the street slicing though pedestrian traffic and taking up more space than a SmartCar. I fully understood the coffee shop’s rules as I strolled down the street after my morning latte. It seemed that 90% of the people on the sidewalk in this up and coming neighborhood were either pregnant or had one or more infant nestled in some form of carriage or stroller. More than one... continue reading
While reviewing a featured photographer's portfolio, I saw a perfect opportunity to write about the judicious use of makeup on women models. Nothing better illustrates how makeup can lend authenticity to a model in different situations than photographer Niderlander’s four shots of the same model made up in different ways for four different situations/moods/time of dayIn the first image of a researcher or medical tech, the makeup is extremely subdued as is fitting in that situation. Most... continue reading
Facial expressions and body language can either make or break a photo. Again and again we see images that would be successful if only there was emotion in the image instead of a subject with a bored look or a blank stare. How can you get your models more engaged with your camera to get more positive results?First of all stop falling in love with the dark and depressing look. Sure it’s dramatic and has it place but think about how images are used. With the exception of pitiful children and animals... continue reading
It’s nearly spring cleanup/fix up time.I’m limiting my spring action to probing the back of the refrigerator to dislodge jars of forgotten spaghetti sauce.But for those that will spend in excess of 150 million dollars on home improvements this year in the US, it’s time to get to work. The do-it-yourself crowd spends zillions of dollars and has created a multitude of businesses on-line and on the street to sell everything from fixtures to classes in building additions. Websites, magazines... continue reading
Religion has been much in the news over the last couple of weeks. Some of the flurry surrounds Christopher Hitchen’s best seller: God is Not Great and the tenth anniversary of the death of Mother Theresa. Organized religions down to the local level publish in print and/or online. What images are the most successful for these wide and varied uses in news and religious publications?A quick review across the magazines and websites of many faiths shows that the most popular stock image subjects... continue reading
I have written about certain demographic groups that are important to marketers and advertisers. One of these is the gay and lesbian population. Figures show that approximately 10% of any population falls into the gay/lesbian/bisexual/transgender group. It is important to authentically represent any group when you photograph them.The US gay community is one that has a very high average family income of over $100,000 with single members averaging around $80,000 in the US. Many in the group travel... continue reading
Advertising screams,‘We want color photos!’ and galleries yell back, ‘Only black & white matters.’ That was the past.Yes, it’s certain that color images dominate in print and web advertising and that classic photography found in galleries is more closely associated with black and white images but both genres can be found in all places.The use of B&W photography in advertising seems to ebb and flow. There was a big resurgent of its use in the 1990s and lately I’ve been hearing that... continue reading
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