Images of refreshing beverages, both alcoholic and otherwise are used for purposes as diverse as major ads and invitations to small parties. The virtues of drinking eight glasses of water daily may have come under scrutiny recently but no one argues with the importance of water and other healthy liquids in a sane diet. Images of fit individuals taking in a daily allotment of fluids are used in promotions for dietary supplements, health clubs, juices and bottled water as well as for editorial pieces... continue reading
Search results for "pro"
Truth in advertising requires ads to present the benefits and qualities of their products in an honest fashion. Of course, advertising has a very loose relationship to reality especially in the manner in which women are pictured. Advertisers recognize that women are responsible solely or as important decision makers on most family purchases as well as being big spenders on furniture, clothing and travel. The image of a strong and confident woman has replaced the white haired CEO type as a spokesperson... continue reading
While reviewing a featured photographer's portfolio, I saw a perfect opportunity to write about the judicious use of makeup on women models. Nothing better illustrates how makeup can lend authenticity to a model in different situations than photographer Niderlander’s four shots of the same model made up in different ways for four different situations/moods/time of dayIn the first image of a researcher or medical tech, the makeup is extremely subdued as is fitting in that situation. Most... continue reading
I have written about certain demographic groups that are important to marketers and advertisers. One of these is the gay and lesbian population. Figures show that approximately 10% of any population falls into the gay/lesbian/bisexual/transgender group. It is important to authentically represent any group when you photograph them.The US gay community is one that has a very high average family income of over $100,000 with single members averaging around $80,000 in the US. Many in the group travel... continue reading
Advertising screams,‘We want color photos!’ and galleries yell back, ‘Only black & white matters.’ That was the past.Yes, it’s certain that color images dominate in print and web advertising and that classic photography found in galleries is more closely associated with black and white images but both genres can be found in all places.The use of B&W photography in advertising seems to ebb and flow. There was a big resurgent of its use in the 1990s and lately I’ve been hearing that... continue reading
Traditional stock photo agencies are heavily vested in ‘creative research’. This is the stuff that informs expensive stock productions and drives editing guidelines. The biggest stock producers look for sociological and economic trends that will impact general image needs in the near future.The on-salary staff that seeks out trends are called creative researchers. Their job is seeking out ‘cool’. They hire outside trend researchers or troll the internet looking for the next big thing.... continue reading
Or is it the CYMK? (One matters online; the other in print). Do you dream in color? Did people dream in black and white before the invention of black and white film? If so, how did they know what the world looked like in black and white? When are color photos best and when do black and white images better solve the visual problem at hand? What moods and emotions do colorselicit?Pre-PhotoShop, manipulating color was limited to the photographer’s skill in using filters or other special effects.... continue reading
Lots of blog talk lately about what differentiates a pro from an amateur.If an image has what it takes, I don’t care who took it. Could be a top photographer or my Aunt Nellie: it’s a professional image. But on the over all career level, it’s usually the light that separates the pro from the am.Top career photographers have to consistently execute tough assignments.The best professional advertising and editorial photographers relentlessly meet challenges posed by demanding conditions... continue reading
My first year on Dreamstime as a new photogrpaher and and I've realised just how quickly the time passes!I was a novice photographer when I joined and I think, to be fair, I'm still in that category, although I'd like to think that the photos have improved in this time.First approved photo. So, what has happened in the year? I joined with no illusions of making lots of money but when the first sale came, it was such a great feeling. I've achieved some... continue reading
The food has all been eaten, the relatives have gone home and kids have been put to bed.The holiday is over for another year, and it’s now time to turn your attention to the biggest shopping event of the season. No, I’m not talking about Black Friday sales after the Thanksgiving holiday.If you are interested in shooting stock photography, the holiday sales to keep an eye on are the ones on the day after Halloween!Think about what stock photography is all about.It’s not just... continue reading
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