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Search results for "rhetoric"


Using opposite visual elements is another effective way to emphasize your ideas.OPPOSITEOppositionis about using opposite visual elements to emphasize the idea the photographer wants to express.Opposite elements can happen in form and content.OPPOSITION ADDITION FORM - ZEUGMAThe Addition of Opposition in form is called zeugma.You add opposite visual elements to the image, for instance, the same object in two different times or places.Here, the Eiffel tower in Paris... continue reading


Let us analyse how to explore the differences to emphasizes your ideas.DIFFERENCEDifferenceis about using different visual elements to emphasize the idea the photographer wants to express.DIFFERENCE ADDITION - ACCUMULATIONThe Addition of Difference is called accumultaion.You add different visual elements to the imageusually to suggest opulence.Also, it may suggest a large audience or a crowded place.DIFFERENCESUPPRESSION - SUSPENSIONThe Suppression... continue reading


Continuing my blog series of Rhetoric, let us analise the second form of relation between the visual elements of an image, the Similarity.SIMILARITYSimilarity is about using similar visual elements yet not identicalin the image.Those visual elemenst can be added, suppressed, substituted or exchanged.Similarity can happen in two ways, form and content.SIMILARITY ADDITION FORM - RHYMEThe Addition of Similarity in its form is called Rhyme and is the repetition of elements with... continue reading


Rhetoric is the the art of using communication in an effective and persuasive manner to influence the thoughts and actions of others.Its heavily used with images in advertising, so I thought it would be nice to share with you this information on this series of blogs.This first blog will address general aspects of Rhetoric and the Identity Relations.SEMIOTIC OPERATIONSIn order to emphasize the meaning of an image one can use four semiotic operations,Addition, Suppression, Substitution, Exchange... continue reading

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