Scrolling through a billboard company’s website I was astounded at the price of hiring a bit of space to advertise a product. Installation alone was $1000 and that did not include the artwork!A lonely old road in the back of nowhere at around 6 metres by 3 metres of space would then set you back $1500 a month. And if you wanted something near the traffic in a city be prepared to dig deep to find $20,000 each month. Ouch! The Haka Beer campaign in Australia cost $75,000 over 8 weeks. The company... continue reading
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