Search results for "trendspotting"

The Trendspotting Trend*

Traditional stock photo agencies are heavily vested in ‘creative research’. This is the stuff that informs expensive stock productions and drives editing guidelines. The biggest stock producers look for sociological and economic trends that will impact general image needs in the near future.The on-salary staff that seeks out trends are called creative researchers. Their job is seeking out ‘cool’. They hire outside trend researchers or troll the internet looking for the next big thing.... continue reading

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