Target Your 'Niche Market' In Stock Photography!
Wherever we live in the world, all stock photographers can tap into the 'Niche Market' specific to their area!
In business, a niche market is the subset or segment of the market on which a specific product is focused and the demographics it is intended to target.
This can also be true of stock photography!
Does the area where you live have something specific, something of interest to offer that no other area in the world can boast of?
It could be historical buildings, beautiful parks, wildlife, zoos, stunning coastal views, specific events or celebrations that take place only in your area, or it could be that certain crafts and their workers are unique to your area?
All of the above subjects could be 'niche' to your area, and therefore can be utilised upon to target a specific audience of potential buyers of stock photography in the future.
Getting to know a little bit more of the history of where you live might open up opportunities for photographic work that otherwise might have gone unnoticed. Did a certain famous author, painter, musician or artist leave their mark or influence the culture of where you live?
For example, the famous English watercolour artist William Turner loved the unique quality of light found in the East Kent coast of Britain, and many of his works were inspired by this coastal area, particularly Margate where he visited time and time again for the sea and the skies! So knowing this piece of history gave me an opportunity to photograph a beautiful sunset that would have inspired Turner to put paint to canvas!
The photo below was taken on the East Kent coast of Whitstable, just several miles from where Turner used to paint.
All of the above subjects for photography can also be broken down further into sub-categories.
For example many lands might have historical buildings to boast of, but is there something even more specific about your historical buildings that are unique....a certain feature or something architectural about it that no other historical building has? Does it have design features that relate to a specific period of time such as Art Deco or Gothic etc? Does it contain famous paintings or stained glass windows that depict unique scenes that can be found nowhere else? Is a particular type of transport, animal or mechanical unique to where you live?
This sub-category principle can be used with all the above subjects. Is there something special or distinct about it that can only be found where you live? Plant life, wildlife, animal species etc are found everywhere, but do you have something within these categories that are individual or specialised to your environment and surroundings?
With a little thought, we all have something around us that can be photographed to target a niche market and audience!
What do tourists come to see and admire when they visit your area? Is it well known for a certain type of food, a certain landmark or feature, or is it a particular plant or fruit that only grows in your town, city or village?....the list is endless!
Whatever the case, giving some serious thought to your 'niche market' photography is a great way to take some unique shots that only others can dream of!
Where I live is famous for its English country cottages with their beautiful thatched roofs. Below is a photo of one such building found in a small Kent village.
Another building unique to the kent countryside is the windmill as shown below.
One important thing to remember with taking photos of 'niche' subjects, is to make sure that you list your search keywords accurately which are specific to the subject so that potential buyers who are looking for a certain photo can find it easily and get directed to your portfolio!
Your niche photography can add variety to your portfolio and attract potential buyers that come to you in the future for specialised subjects that they cannot find anywhere else!
Photo credits: Photodynamx.
Nature and Wildlife Photography