Text into images is not always that good

A new post in my blog is dedicated to the theme of text into photos or illustrations.

I found out that the English words, despite being absolutely the most accepted worldwide and also the most known, not necessarily are the best way to make your images more successful.

Why I say this? Imagine the photo of a visual concept widely understood, say a dart on the target. You let it as it is, is universal and can have a wider meaning, if you add a word on it, say 'success', not only you add to that image a specific usage tag, but you limit the chances to sell to a more wide clientele.

A German, Chinese or Russian magazine would prefer to have the neutral version without any word, so they can eventually add it in their own language.

A lot of photographers understood well this rule, because as I was searching DT for the photo examples to use in the post, I didn't find them easily. Nonetheless I think is always worth to underline its importance. Is a simple thing, but could do a lot of difference.

Oh, the link to my blog post (with another example, taken from my portfolio) is here: saniphoto.blogspot.com

© Atman

Photo credits: Atman, Deskcube.

Your article must be written in English

August 08, 2009


Hi! Your posts like usually are wonderful, I learn a lot from them :) cheers

July 27, 2009


My day job is to run a creative studio and we have an in house rule of not buying images with text. our reason for this is that each project is unique and its much more efficient to add our own text then find the perfect image and either not use it or have to spend excessive amounts of time removing the supplied text and replacing it with what we need.

July 27, 2009


Thanks fot the tip, I agree with you.
Cheers :)

July 27, 2009


Hi, Valentino! I'm enjoying your blogs, thanks. I try to do some with and without text just to be sure. I want to catch up to your number of sales :-)))))

July 27, 2009


Hi good blog :) one more thing is that designers might want the image used as a background and the text may get in the way unless it's a vector - by which then they cn delete :)


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