Your business models look old and ugly

Don't get mad, they're still young and beautiful, they just pose, dress and look oldfashioned. Here are a few things you need to pay attention to when working with models for a business photo shooting:

1. The right expression

Happy businesswoman in modern office

Business team having outdoor meeting using tablet

Don't you find fake forced smiles irritating? So do buyers. Would you buy something from anyone who seems to have a smile glued on their face? Not really. People will avoid using a fake smiler in ads mainly because the model fails to engage the audience in an authentic manner and doesn't invite people to shop or trust the organization. Act natural, look natural, smile natural :).

2. The age issue

Business People Seminar Voting Conference Corporate Concept

Portrait Beauty Product Shop Manager

Who told you you have to be old to be a manager? Don't tell people they have to grow old in order to succeed in their profession. Fortunately, managers' age range from 20 to 80 and even higher. So cover all these ages with confident, charismatic and trustworthy-looking models. I don't wanna wait until I'm 55 to be a manger. On the other hand, a middle aged manager is someone more likely to inspire trust. And if he/she is a cool person, then you've won the young audience too.

3. Business dress code?

Business Casual People Office Working Discussion Team Concept

Working on creative project together.

We're so full of grey and blue and black. Yes, they're great colors and they're classic for business, but we'd say that as long as the colors are neutral and light, your models can wear orange, pink and red shades. Even if it means to borrow some clothes from into-fashion friends, update the wardrobe from time to time, it may do miracles on your models' overall looks.

4. The Office

Group of People Having a Business Meeting

Portrait Of Female Boss With Team In Meeting

The unfortunate office view we often get is that of a male business manager and a provocative secretary wearing a miniskirt. To avoid any comments on this, let's just say this is a very niche pose. You won't sell it much. It's unrealistic and whatever The modern office is egalitarian, multicultural, multi-generational, well-lit and fun looking. Modern office equipment also helps.

5. Static should be dynamic

Group of young colleagues using laptop

Creative business team putting hands together

You know the pose - statue like people, frozen in handshakes, grimaced conversations, pretending to do whatever. Not convincing. Try harder, exercise in front of the mirror. Or just let the models act natural, speak natural, work natural. Throw away the script, you might get better results.

Wondering why we wrote this? We just put our buyers' feedback in a nicer and more diplomatic way. Food for your thought.

Carmen Pietraru
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January 16, 2017

Age does not necessarily guarantee wisdom. A college degree is good but it is only a starting point. Experience, both good and bad, is the best teacher. You don't need an MBA to be successful so use the funds for a down payment on a house. Listen to your employees because you don't always have the right answers. Be yourself. You don't need to emulate someone like Steve Jobs or Bill Gates to be successful. John Allen


July 11, 2016

wonderful tricks ....!!!!


February 20, 2016

You don't "have" to be old to be a boss, but usually you are old when you become a boss.


February 20, 2016

Great post! Thanks for tips!


February 19, 2016

Thank you for the advices.thanks Carmen Pietraru':-)


February 18, 2016

Ha! Thats right - skip booring business :-)


February 15, 2016

wow very cute.


February 12, 2016

Very good piece - as a buyer I find it disheartening to wade through lots of 'classic' blue/silver tinted photographs of corporate-looking manikins with fixed smiles staring into the camera. This is not what workplaces look like today, even in large organisations. Most of our clients now do not wear ties at work, and when they do they are making a fashion statement. This is a great blog piece, which all should take to heart.


February 03, 2016

great blog. Thank you for the advices.


February 03, 2016

i'm really appreciate for this, thanks Carmen Pietraru'


February 02, 2016

Good points - thanks for the info. :-)


February 01, 2016

Wisconsinart ...ha ha ha LOVE IT!


February 01, 2016

well, people on photo #2 on top - look like they have nothing in common with any kind of business ;-)


February 01, 2016

The negative feedback must be based on the models I use...

   Funny Business Sales Marketing Meeting   

   Funny Business Sales Team Meeting   


February 01, 2016

Do people really want to see how a REAL workplace looks like and would they use it to advertise an idea or product? Where i work people chose their worst rags to come to the office. No thanks, I rather see stock photos of workplace.


February 01, 2016

Well said. It's time to rethink.


January 31, 2016

useful information thanks for the service.Teddy.


January 31, 2016

Useful. Thanks.


January 28, 2016

Nice. Long time I have wanted to say many things what have been expressed here in such an eloquent way. I love this blog. Thanks!


January 28, 2016

but the photos - bright and cheerful))))))))))))))))))