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Soccer fans brave the cold winter temperatures to gather at venues all around South Africa, to watch the matches televised, displayed on large screens in open outdoor environments for all the fans to enjoy the comradeship of all the fans present.
Venues are branded with the local sponsors slogan - It's Ayoba Time!
This campaign will run the entire length of the games.
FIFA World Cup Soccer.
June 11 2010 - July 11 2010.