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Piazza San Marco, often known in English as St Mark's Square, is the principal public square of Venice, Italy. The Piazza is dominated at its eastern end by the great church of St Mark. Venice is one of the most important tourist destinations in the world, due to the city being one of the world's greatest and most beautiful cities of art. Tourism has been a major sector of Venetian industry since the 18th century, when it was a major centre for the grand tour, due to its beautiful cityscape, uniqueness and rich musical and artistic cultural heritage. In the 19th century, it became a fashionable centre for the rich and famous, often staying or dining at luxury establishments such as the Danieli Hotel and the Caffè Florian.