I'm thnking of creating a business shooting for realtors. Since so many real estate buyers do their first screening online, especially if they are relocating, you would think realtors would want excellent pictures to post, but in many cases they are TERRIBLE.
I don't want to reinvent the wheel, so I thought that I would check and see if anybody in the DT community has tried this and has any tips regarding good shots, marketing techniques, etc. If you have tired and found it impossible, I'd like to know that and know what difficulties you encountered.
My initial thoughts are to practice a lot in my own home with different lighting set ups, take a lighting class, start marketing by contacting FSBO owners with horrible pictures and offer to do free shoots for them until I have a portfolio of nice pictures. Then I would use the same prospecting for FSBOs and realtors and start charging. I would also market through the local Chamber of Commerce and local contacts on social networking sites.
In order to price at a level that makes this make sense, I would like to gather stats to show that the improved photos contributed to selling property faster and/or at an improved price. Any ideas on what stats I could gather to show that?
It would be wonderful if I could eventually specialize in high end only properties and travel to them. This is where I could satisfy my wanderlust as well as justifying higher payment for the photos. If someone here has managed that I would love to here your tips.
Thanks for your comments!
Cameras, lenses, phone, eyes, feet and a car.