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Exciting news: Dreamstime, an official stock photography provider for Google display ads

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Achilles
Admin
Hello everyone,

As some of you will recall, we advised you many months ago that we would have some exciting news to share.  This is that news: Dreamstime has been selected as a beta provider of stock photos for Google display ads! Although we have agreed to keep details of our arrangement confidential, we can share with you as a selected member of our contributor community a few specifics about this relationship.  We commend Google on their efforts to effectively utilize and integrate stock photography into their advertising products in a way that will be beneficial to advertisers and photographers alike.

The details of the program that we can share with you at this time are that Google has selected a large number of images from our collection for use in display ads: Google will be able to use pre-selected Dreamstime RF images only for ads, and in limited sizes to accommodate ads.  During the beta period, images will not be available in a template library. These images will be used under the Royalty Free license in a beta for the next 12 months, and contributors will receive royalties soon. The royalties for the first 12 months will be based on our all-at-once subscriptions – i.e., $2.00 (non exclusive) and $2.20 (exclusive) per image.  As we do with other initiatives, Dreamstime supports the volume discounts and we expect to at least double our regular royalty rate.  The volume discount also reflects the use case, since these images will be used in limited-sized ads and not in more prominent uses. We have decided to provide a higher royalty rate for this launch than originally planned as a demonstration of our long-term commitment to offering fair revenue to our contributors.  It is important to note when considering the amounts that we’re talking about a very high volume purchase that will hopefully increase even more over time.

Provided the first phase of this project goes as expected, after a maximum of 12 months (we all hope it will be sooner), in addition to the royalties described above, Google will initiate another volume purchase of an upgraded W-EL license for each image. We might switch images that didn't perform well with new ones, awarding royalties as appropriate. For the second stage we will award EL royalties (25%-60%). Overall the royalties will average approximately 50%.
Although we are very enthusiastic about the long-term potential for this collaboration, and we would anticipate your enthusiastic participation in this groundbreaking program, you may elect to “opt out” any time until January 31st by removing your participation in the Alliances program on your account management page. We will proceed awarding royalties after this date. If you have opted-out in the past from Alliances and wish to participate you can opt-in using same Alliances & Partnerships page (which will of course enroll in all our Alliances).

In our opinion, this is potentially not only a very attractive deal for our contributors, but with so much future potential, will ultimately be good for our entire community.  It’s a collaboration with the world’s most acclaimed advertising network and is something we have dreamed of since inception of the site.  This has taken many months to finalize, we thank all of our contributors for their patience and, of course, for their support through all these years.

Good times!
Edited: 01/19/2015, 06:19:30 AM by Admin
Seanlockephotography
"During the beta period, images will not be available in a template library." - What does this mean?

"The royalties for the first 12 months will be based on our all-at-once subscriptions – i.e., $2.00 (non exclusive) and $2.20 (exclusive) per image." - Are you saying that they pay $2 once, and they can use them in as many ads as they like? Or is it $2 per _use_ like another site has with Facebook ads?
Posted: 01/19/2015, 06:31:58 AM
AuthenticCreations
GONGRATULATIONS! :)

Thanks for informing us and for all the effort made.

Mirco

Posted: 01/19/2015, 07:14:11 AM
Lenutaidi
Well done Dreamstime! Congratulations and thanks for the good news!! Good days and good sales! Best regards!
Edited: 01/19/2015, 07:40:01 AM
Karenfoleyphotography
This is outstanding for Dreamstime, and hopefully will trickle down to a good number of your contributors as well. I assume from your wording that after Jan 31st - contributors whose images "Google has selected a large number of images from our collection " will receive a one-time payment of $2.00/$2.20 for each of the images in the collection and then nothing again until the W-EL purchase at the end of the Beta period?

Congrats to all who worked so hard to make this alliance possible! K-
Posted: 01/19/2015, 07:50:05 AM
Photodesign
nice :)
D800, DR701D, NTG2, DYNAPHOS, ZACUTO, 24,50,85,105,600mm ART
Posted: 01/19/2015, 08:00:01 AM
Kelpfish
Question: Google purchases the image once and its millions of clients use it on ads? Or is the royalty based on each use?
Posted: 01/19/2015, 08:01:55 AM
Ellenboughn
Big Move: Congratulations to the team!
Posted: 01/19/2015, 08:09:52 AM
Red
Please clarify in simple terms what this means for those contributors whose images will be purchased. How much? For each use? Once? Spell it out without all the fancy words.
Posted: 01/19/2015, 08:18:02 AM
Fred11
Sounds very, very promising indeed!
MIII, Hasselblad HD5, Leica-S2, Canon 1dx II. ...
Posted: 01/19/2015, 08:21:47 AM
Malinash
Admin

Originally posted by Karenfoleyphotography:
Quoted Message: This is outstanding for Dreamstime, and hopefully will trickle down to a good number of your contributors as well. I assume from your wording that after Jan 31st - contributors whose images "Google has selected a large number of images from our collection " will receive a one-time payment of $2.00/$2.20 for each of the images in the collection and then nothing again until the W-EL purchase at the end of the Beta period?

Congrats to all who worked so hard to make this alliance possible! K-


Yes, that's correct. They purchase RF for the first phase and then W-EL. They will purchase and use the images as per our terms and conditions, there's nothing unusual in this deal, except of course for the famous name and, most of all, for the big opportunity this partnership brings to all.

Posted: 01/19/2015, 08:22:16 AM
Jacus
During 12 months Google will have exclusivity, unlimited use and the compensation for contributors will be $2 - this is the exciting deal?
Posted: 01/19/2015, 08:39:26 AM
Michaeljayberlin
Mmmmmm, okay... so if I read this right, Google takes the risk by advance paying for all the images they want to include. In exchange, there is an "infinite" number of users that could use those images in their ads. Correct?

Not sure if I like that. I see I have two of those $2 subscription sales so far. One of them is for an image that also is very popular in a similar competitor's program where each use is getting paid a simple subscription fee. But that image was licensed eight times in total in the last quarter of 2014 alone (I didn't count how often it was licensed before but quite regularly).

Also, comparing this with the deal the biggest market player made with Google two years ago for "unlimited users" in their Google Docs templates, they arranged a license fee of $60 per image (concluded from the royalties paid). That again would make me feel a bit better considering the potentially unlimited number of uses, even if it's still a small fee and the other agency was bashed by photographers for it.

So for me the "$2 for unlimited users" right now is not all that exciting. The secret of microstock in my opinion was in the "each new use is a new sale" approach. Low royalties in exchange for lots of sales. Only one low royalty for a multitude of sales is not what pays the bills. It's obviously different for someone who sells tens of thousand licenses in a single day, the agency.
Posted: 01/19/2015, 08:40:28 AM
Seanlockephotography
I agree. I can't get excited about a $2 sale for, essentially, an unlimited templated advertisement usage. If you told me that they would pay $.02 per impression or $1 per ad campaign run, I would applaud. Giving away usage at that price isn't something I can applaud.
Posted: 01/19/2015, 09:08:43 AM
Achilles
Admin
This is not unlimited usage, it is one that falls within the limits of the licenses mentioned above: Royalty Free and W-EL. The W-EL has a 10,000 copies limit lifetime so you can easily compute the top limit the Royalty Free license can see in maximum 12 months. Certainly not unlimited.

And yes, cost per download/usage as some of you mentioned are on our to-do list. :)
This is a guaranteed sale, not one based on future performances/promises nor one that gives access to the image for future use. Those would be different case scenarios and DON'T apply here. This is a classical use of stock photographs and is paid according to the price structure of our site. We all dream for more, I'm grateful that people enjoy this new venue since a lot of sweat was put into it.
Posted: 01/19/2015, 09:34:08 AM
Seanlockephotography
Sorry, maybe I'm confused. If the regular royalty free license covers this usage, why would they pay for an extended license, and why would it be subject to a limit when the original license (still in effect) has no limit?

"This is a guaranteed sale" - What is a guaranteed sale? Do you mean like any other client, they license it before they use it?

"During the beta period, images will not be available in a template library." - What does this mean?

"As we do with other initiatives, Dreamstime supports the volume discounts and we expect to at least double our regular royalty rate." - What does this mean? I thought the royalty was set at $2/image?

Thx.
Posted: 01/19/2015, 09:57:28 AM
Steveacer
Sounds like great news and just what we need!
Lens...
Posted: 01/19/2015, 10:39:25 AM
Michaeljayberlin

Originally posted by Achilles:
Quoted Message: This is not unlimited usage, it is one that falls within the limits of the licenses mentioned above: Royalty Free and W-EL.


I am still a bit confused: You say it is covered by the Royalty Free license (unless at some later stage they decide to buy a W-EL license - which, by the way, sounds a lot like a future promise). The standard RF license is single seat/one client use. The announcement sounds like the images are being integrated into Google Ads somehow, which I understood as potentially being used by a multitude of Google's customers.

I don't have a problem with the special license as you say: Small, limited use within a given context etc. And I certainly won't have a problem once they bought the W-EL license because that clearly covers what the original message sounds like.

Until then I have a hard time understanding what exactly Google bought for the $2 I got paid.
Edited: 01/19/2015, 10:50:39 AM
ImagesLib
Great DT, congrats!
Canon, Nikon
Posted: 01/19/2015, 10:51:15 AM
Dudau
Admin

Originally posted by Seanlockephotography:
Quoted Message: Sorry, maybe I'm confused.


RF license covers the usage only the first phase of the deal. They only need RF, so that's what they're buying. The sales are guaranteed, Google pays in advance.

In the second phase of the deal, Google's clients will be able to choose from a variety of templates, and this asks for an extended license, because they will have more options.

As it always happens within a big deal like this, we offered Google a lower price than our regular packages, however this won't reflect in the royalties awarded to our contributors, because Dreamstime fully supports the discount.
Dreams
Posted: 01/19/2015, 11:00:22 AM
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